By Makiza Micheline Latifa
The 4th Made-in-Ghana Bazaar has officially closed in Accra with a renewed call on Ghanaian businesses to take advantage of the country’s economic diplomacy drive to expand their reach into international markets.
Speaking at the closing ceremony, Deputy Minister of Foreign Affairs, James Gyakye Quayson, said the bazaar had once again demonstrated the enormous potential of Ghanaian products to compete on the global stage. He assured exhibitors that government, through its diplomatic missions abroad, will continue to champion Made-in-Ghana products as a strong tool for trade, investment, and national branding.
“Our missions abroad are no longer just centres of protocol and diplomacy, they are trade and investment hubs. Every platform will be used to connect Ghanaian producers with buyers and partners across the world. This bazaar has shown that our products can compete with the best,” he said.
The Deputy Minister further called on Ghanaians at home and abroad to make the deliberate choice of supporting and promoting Made-in-Ghana goods. He noted that beyond government’s efforts, the collective commitment of citizens, businesses, and the diaspora is critical in sustaining demand for local products and projecting Ghana’s identity globally.
The three-day fair, held at the Accra International Conference Centre under the theme “Championing Economic Diplomacy: Connecting Producers, Markets and Opportunities,” attracted, members of the diplomatic corps, entrepreneurs, investors, and hundreds of exhibitors across the country.
As part of the closing ceremony, some partner institutions and outstanding exhibitors were presented with awards for their contributions to the success of the event and their role in showcasing Ghanaian creativity and innovation to both local and international audiences.
The event also highlighted the important role of the media in promoting the Made-in-Ghana agenda. By providing visibility for local brands, shaping public perceptions, and telling the success stories of Ghanaian entrepreneurs, the media is seen as a key partner in driving consumer confidence and positioning Made-in-Ghana products for recognition both locally and internationally.
Exhibitors described the bazaar as a vital opportunity to connect their brands with global markets. Many expressed optimism that the exposure and networks created during the fair would help secure international partnerships and distribution opportunities, while also boosting the visibility of Ghanaian products at home.
The Made-in-Ghana Bazaar was organised by the Ministry of Foreign Affairs and Regional Integration in partnership with the Ghana Investment Promotion Centre, the Ghana Export Promotion Authority, the Ghana Free Zones Authority, the Ghana National Chamber of Commerce and Industry, the Ghana Trade Fair Company and other key stakeholders.
Organisers say the fair has now established itself as a key fixture in Ghana’s economic diplomacy calendar, with each edition strengthening the country’s agenda to position Made-in-Ghana as a competitive brand on the global stage.
The close of the 4th Made-in-Ghana Bazaar also feeds into President Mahama’s broader reset agenda, which seeks to reposition Ghana’s economy on the pillars of innovation, self-reliance, and international competitiveness. Central to this agenda is the deliberate use of economic diplomacy as a tool for growth ensuring that Ghana’s diplomatic missions actively promote trade, investment, and cultural exchange. By championing Made-in-Ghana products, the bazaar not only strengthens national pride but also supports the government’s drive to secure new markets, create jobs, and diversify the economy. It underscores the vision of building a Ghana that is not just a participant in the global economy, but a key player, with its products and creativity standing tall on the world stage.