The National Lottery Authority (NLA), in partnership with Geniusloci, has officially launched the media campaign for Season Three of its digital gaming product, The Luckiest. The innovative initiative seeks to create equal opportunities for wealth distribution among Ghanaians, irrespective of their social and economic status.
Speaking at the launch in Accra, Chief Executive Officer of The Luckiest, Dennis Adutwum, disclosed that the new season will run until December, during which an estimated GH₵2.5 million will be given out as prizes to lucky winners across the country. He explained that beyond the cash rewards, the campaign would embark on nationwide tours to bring the product closer to communities and encourage greater public participation.
Mr. Adutwum expressed appreciation to the NLA for its consistent partnership and support, describing the collaboration as vital to the product’s success. He further assured that the corporate social responsibility (CSR) commitments under the campaign would be expanded to cover more developmental initiatives aimed at positively impacting lives.
“The Luckiest is not just about winning prizes. It is about ensuring that Ghanaians everywhere can benefit, while also giving back to society through broadened CSR interventions,” he stated. He encouraged the public to play responsibly by dialing *712# and following the prompts.
Representing the NLA, Acting Director of Marketing and Customer Service, Kwabena Opoku-Boakye, emphasized the Authority’s commitment to transparency, fairness, and integrity in the gaming industry. He noted that The Luckiest had successfully met all compliance requirements and assured the public of a credible process that protects participants.
Mr. Opoku-Boakye further revealed that revenues generated from the campaign would be directed into corporate social responsibility projects. “It is important that the proceeds benefit not only individual winners but also contribute to national development efforts,” he added.
The launch of Season Three is expected to generate wide public interest, building on the successes of previous editions. Organisers say the campaign will not only reward participants but also strengthen the culture of responsible gaming while supporting social and community projects nationwide.